Whether you define information, know-how, software, data, patents and trademarks as Intellectual Property (IP) or more accurately as Intellectual Assets (IA) the success of your organisation is likely to depend on their exploitation and protection. These assets may have a variety of roles, including; reducing competitive pressures, helping to control the supply chain, and improving productivity.

So how well does your business manage these critical assets? Specifically:

• Has your business identified its key intellectual assets and developed a strategy to ensure they are appropriately managed?
• Are you successfully using intellectual property rights (IPRs) to manage your supplier, distributor, customer and competitor's commercial options?
• Is your intellectual asset portfolio being fully exploited, both internally and externally?
• Is the strength of your intellectual asset portfolio and the quality of its management visible both to your Board and other decision makers?